Leica et Panasonic renouvellent et étendent leur accord de partenariat

[Mistral75]

Panasonic vient d'annoncer (aujourd'hui 19 septembre) le renouvellement et l'extension du partenariat qui le lie à Leica :

http://panasonic.co.jp/corp/news/official.data/data.dir/2014/09/en140919-4/en140919-4.html

Le début du communiqué de presse :

"Panasonic Corporation and Leica Camera AG today announced they have extended their partnership agreement and agreed to expand and strengthen their technological cooperation in the digital camera field.

The agreement includes the extension of license agreement for use of Leica's trademark on Panasonic's digital camera products as well as expansion and strengthening of technological cooperation between the two companies.

Based on this agreement, Panasonic will be able to commercialize digital camera products with Leica lenses over the next five years, from October 2014 to September 2019 while Leica will be able through the expansion and strengthening of technological cooperation to utilize Panasonic's digital technology in its own product development. The agreement will allow both companies to boost product competitiveness by combining Leica's optical technology and Panasonic's digital technology.

The companies had signed a cooperative agreement for digital audiovisual equipment lenses in August 2000 and agreed to cooperate in the digital camera sector in July 2001.

Since then, the companies have built up a cooperative relationship in optical technology and quality control, and brought high-performance and high-quality digital cameras to the market by fusing Leica's superior optical technology with Panasonic's digital technologies such as image processing.

The technological cooperation newly agreed upon in this agreement will reinforce the partnership between the two companies, enabling them to accelerate the development of excellent digital camera products with enhanced appeal to the global camera market."